Price/Buy At: $2.99 @ Target & $3.99 @ Walgreens * Size: 4.4 g / 0.15 oz http://www.maybelline.com/Products/Lip-Makeup/Lip-Balm/Baby-Lips-Electro-Lip-Balm.aspx
I recently fell in love with Maybelline's Baby Lips again and was so excited when I saw that they released a new collection! This new collection is the Electro line which is designed around a neon theme.
The shades I picked up are Pink Shock, Berry Bomb, Oh! Orange & Strike A Rose. The other 2 colors in the collection are fairly clear, so I didn't get those. They are named Fierce N Tangy (yellow) & Minty Sheer (green).
Formula-wise they are the same as the permanent Baby Lips line and the previous LE collection. They are smooth and hydrating. As for the pigmentation, this line is more pigmented than the other lines of Baby Lips. I found that Pink Shock's color payoff was more like Maybelline's Color Whisper line. Strike A Rose & Oh! Orange were more pigmented than the normal Baby Lips, too. Berry Bomb's pigmentation was more sheer than the others when on the lips.
If you were wondering how Pink Shock & Strike A Rose compares to Pink Punch from the permanent line, they really are nothing alike. As you can see in the swatches below, Pink Punch is more sheer, lighter and more cool toned than both Pink Shock & Strike A Rose.